Privacy policy

Last Updated: October 18, 2026

1. Introduction

Welcome to Martvexa (https://martvexa.com/), an online store specializing in Christmas decorations, holiday ornaments, festive home accessories, and seasonal décor.

Martvexa is operated by Guangzhou Fuxiang Trading Co., Ltd. ("Martvexa," "we," "us," or "our"). Guangzhou Fuxiang Trading Co., Ltd. is the data controller responsible for personal information processed for the operation of this online store, except where another organization acts as an independent controller.

We respect your privacy and are committed to explaining how we collect, use, disclose, and protect personal information when you visit our website, browse products, place orders, or communicate with us.

This Privacy Policy describes our information practices and the choices available to you.

2. Personal Information We Collect

Depending on your interactions with Martvexa, we may collect the following categories of information.

Personal and Contact Information

  • Full name

  • Email address

  • Telephone number, when provided

  • Billing and shipping addresses

  • Customer account information

Order and Transaction Information

  • Products purchased

  • Order numbers and order history

  • Product quantities

  • Transaction amounts and currencies

  • Payment status

  • Shipping and delivery information

  • Refund and return records

Payment information is processed through the payment services available at checkout. Payment providers may process payment card details according to their own privacy policies.

Device and Website Usage Information

  • IP address

  • Browser type and version

  • Device type and operating system

  • Referring websites

  • Pages visited

  • Product views and interactions

  • Shopping cart activities

  • Checkout and purchase events

  • Cookie identifiers and similar online identifiers

Customer Communications

We may retain information you provide when contacting customer support, requesting a refund, submitting an inquiry, or communicating about an order.

3. How We Use Personal Information

We may process personal information for the following purposes:

  • Processing and fulfilling customer orders

  • Managing payments, refunds, and returns

  • Arranging shipping and delivery

  • Providing customer service

  • Maintaining website functionality

  • Preventing fraud and unauthorized transactions

  • Improving website performance and usability

  • Understanding product and website interactions

  • Measuring advertising effectiveness

  • Managing advertising attribution

  • Sending promotional communications where permitted

  • Complying with applicable legal obligations

Our legal basis for processing information depends on the purpose and applicable law. It may include contractual necessity, legitimate interests, compliance with legal obligations, or consent where required.

4. AppLovin Advertising Measurement and Attribution

Martvexa may use advertising measurement and attribution services provided by AppLovin and its associated advertising technologies, including Axon, where applicable.

AppLovin is a third-party advertising technology provider that may collect and process information through pixels, cookies, scripts, and similar technologies when the relevant integration is enabled and permitted.

These services may help us:

  • Measure the performance of advertising campaigns

  • Understand how visitors interact with our website after viewing or clicking advertisements

  • Attribute website visits and purchases to advertising campaigns

  • Analyze product views, cart activities, checkout activities, and purchases

  • Improve advertising performance and campaign optimization

  • Evaluate advertising conversions

Depending on the implementation and applicable privacy choices, information processed for these purposes may include:

  • IP addresses

  • Browser and device information

  • Online identifiers and cookie information

  • Website page views and product interactions

  • Product identifiers and quantities

  • Add-to-cart events

  • Checkout initiation events

  • Purchase events

  • Transaction values and currencies

  • Order or transaction identifiers

  • Advertising attribution parameters, including aleid and alart, when present

Information may be shared with AppLovin for advertising measurement, attribution, reporting, and optimization, subject to applicable privacy laws and user consent requirements.

AppLovin may process information in accordance with its own privacy policy and applicable legal obligations.

For more information about AppLovin's collection and use of your information visit: https://legal.applovin.com/privacy/.

Where consent is required, non-essential AppLovin advertising technologies will be activated only after the appropriate consent has been obtained.

Visitors may decline or withdraw consent to non-essential advertising technologies through the available Cookie Preferences controls.

5. Cookies and Similar Technologies

Martvexa may use cookies, pixels, and related technologies to operate our website and improve the shopping experience.

These technologies may be grouped into the following categories:

Strictly Necessary Cookies

These technologies support essential functions such as shopping carts, checkout, security, and website navigation.

Analytics Cookies

These technologies help us understand website traffic, visitor interactions, and website performance.

Marketing and Advertising Cookies

These technologies may be used by advertising partners, including AppLovin, to measure advertising campaigns, understand conversions, and improve advertising relevance.

Where required by applicable law, optional analytics and marketing technologies are used only after the relevant consent is obtained.

Visitors can manage their preferences through our Cookie Preferences interface, where available.

Declining non-essential cookies will not prevent visitors from browsing our products or completing purchases.

6. Sharing Personal Information

We may disclose personal information to third parties where necessary for legitimate business purposes, including:

  • Shopify, our ecommerce platform provider

  • Payment processors

  • Shipping and logistics providers

  • Customer support and technology service providers

  • Website analytics providers

  • Advertising measurement providers, including AppLovin

  • Legal and regulatory authorities where required

We seek to limit information sharing to what is reasonably necessary for the relevant purpose.

Third-party providers may process personal information under their own privacy policies or contractual arrangements.

7. Shopify and Ecommerce Services

Martvexa operates using Shopify's ecommerce platform.

Shopify may process information relating to website visitors, customers, transactions, and online store interactions in connection with providing ecommerce services.

For more information about Shopify's processing of consumer personal information, visit:

https://www.shopify.com/legal/privacy/consumers

8. Advertising and Marketing Communications

Where permitted by law, Martvexa may use information to communicate about promotions, seasonal products, new arrivals, and store updates.

Customers can unsubscribe from promotional emails using the unsubscribe link included in marketing messages or by contacting us.

Consent to receive marketing emails is separate from consent to non-essential advertising cookies.

Customers are not required to subscribe to promotional emails to complete a purchase.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer support, legal compliance, accounting, fraud prevention, and dispute resolution.

Retention periods may vary according to the information involved, applicable legal requirements, and operational needs.

When information is no longer required, we take appropriate steps to delete, anonymize, or otherwise securely manage it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and loss.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. International Data Transfers

Martvexa may work with service providers operating in different countries or regions.

As a result, personal information may be processed outside the country in which it was originally collected.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of eligible personal information

  • Object to or restrict certain processing activities

  • Withdraw consent where processing relies on consent

  • Request information about data sharing

  • Opt out of certain advertising-related data sharing

  • Request data portability where applicable

You may submit privacy-related requests by contacting:

[email protected]

We will review and respond to requests in accordance with applicable legal requirements.

We may request information necessary to verify your identity before processing certain requests.

13. Children's Privacy

Martvexa is intended for general audiences and is not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can review the situation.

14. Third-Party Websites

Our website may contain links to external websites or third-party services.

We are not responsible for the privacy practices of websites that we do not operate.

We encourage visitors to review the privacy policies of third-party websites before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, advertising technologies, business practices, or applicable legal requirements.

When changes are made, we will revise the Last Updated date displayed at the beginning of this policy.

Material changes will be communicated where required by applicable law.